A clearer place to create.
Friendly shapes. A little colour. Room to think.
Our mark
Small, simple and easy to spot.
- One colour works everywhere: charcoal on cream, cream on charcoal.
- Below 24px use the two-feather cut.
- Don’t outline, stretch, rotate or re-space the mark.
Our colours
Warm neutrals give everything room. Pastels help the useful bits stand out.
- Cream
#F7F4EDThe page. Always the most colour on screen. - Charcoal
#292D34Text, outlines, the key bars. - Mint
#CFEFDFPrimary actions · “Looking good”. - Apricot
#FFD6B4Something to try · “Below your usual”. - Lilac
#DED8F5Previews · “One to watch”. - Quiet divider
#DEDCD4Lines and resting borders.
One principal accent per section. Text stays charcoal on every pastel, and every colour-coded state also carries an icon and a label.
Our type
Rounded headlines bring the personality. Clear interface text keeps things easy.
Your next upload,
a little clearer.
8 long videos open with an animated route map in the first 10 seconds. In their first week they averaged 29,450 views. The median for your other 20 long videos is 21,200.
Nunito Sans · paragraphs, navigation, data and small labels · SIL Open Font License, self-hosted29,450 · 21,200 · 0:00–0:10 · 1.4×
Tabular figures for data. One decimal only for a measured multiplier.In motion
Quick feedback. Gentle movement. You stay in control.
- Buttons sink 2px and their shadow compresses when pressed.
- Selected markers slide into place; switches settle softly.
- No bobbing, flashing, confetti or bouncing. The motion switch and your system’s reduced-motion setting turn it off.
Map-first openings
1.4×your usual
8 long videos open with an animated route map.
Try a map in the first 10 seconds of your next travel episode.
